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5 Reasons Retailers Should Invest in a Last-Mile Delivery Solution
The retail industry has always been focused on providing an exceptional customer experience. However, with the increased competition and evolving consumer expectations, retailers struggle to meet demands for faster, more reliable and responsible supply chains. To stay competitive, retail companies need to invest in last-mile delivery solutions to streamline operations and enhance delivery capabilities.
In this post, we’ll explain why retailers should invest in a last-mile delivery solution like Glow, and how it can help them to build a seamless customer experience.
1. Own the Customer Journey
A last-mile delivery solution can help retailers meet customer expectations for fast and transparent deliveries. Moreover, this technology helps companies to build a smooth branded experience and meet the growing demand for same-day and next-day deliveries, thus increasing customer satisfaction and loyalty. In fact, retailers that invest in last-mile delivery services realize significant benefits, including a boost in profits and lower costs. This is why Glow exists, to assist retailers in addressing the most important factors that influence online shoppers’ purchasing decisions online: convenience, delivery costs, and speed. In addition, retailers that choose to use Glow can incorporate their branding to the interface, thus increasing visibility and gaining control over the end-to-end customer experience.
2. Optimize Delivery Processes
Retailers that offer last-mile deliveries can save on operational costs such as labor and transportation expenses by optimizing routes. Last-mile costs stand for 50% of the delivery costs. 80% of those consist in labor costs (Accenture talk under Leaders in Logistics). Implementing a transport management platform like Glow can help retailers achieve these cost savings. Through features like automated route planning and real-time delivery tracking, retailers can minimize errors, quickly respond to changes in demand, and improve delivery efficiency.
3. Reduce Environmental Impact
In Europe, 53% of online shoppers want online retailers to be more sustainable in their delivery and packaging practices. A last-mile solution can be a great ally in helping reduce environmental impact. Through flexible delivery options, automation, and data management enhancements, retailers can make more efficient use of available transport. Moreover, such technology allows retail companies to decrease waste. To address the concern for sustainable deliveries, Glow assists businesses in lowering their carbon footprint through its diverse modular features. Through the recipient experience module, Glow shows that the delivery has been made in a sustainable manner. This gives consumers the peace of mind that they have chosen a retailer that takes action for the environment.
4. Increase Revenue
There are a number of ways that last-mile solutions can help retailers increase revenue. One of the most important is by meeting the demand for same-day and next-day delivery. A recent study shows that over 75% of young consumers consider same-day delivery important to their purchase journey online. Therefore, fast delivery options encourage customers to complete their purchases, increasing sales and reducing the number of abandoned carts – a common problem among retailers. When it comes to Glow, the platform helps to increase revenue by organizing same-day and next-day deliveries in a profitable and sustainable way. On top of that, Glow’s recipient experience module allows retailers to meet customers’ needs for visibility during the delivery process, informing them that the delivery has been made on time.
5. Improve Customer Loyalty
The number one thing retail companies want is to build loyalty and generate repeat purchases to drive sales and profits. To do that, the delivery process must be simple and easy, as a poor experience would prevent 85% of online shoppers from buying again from the same retailer. With advanced technologies such as real-time tracking and route planning, retailers can create a positive shopping experience that keeps customers at ease about their deliveries, thus driving sales and profits.
Despite the challenges faced by retailers in meeting the growing consumer demands, adopting a last-mile delivery solution can reap numerous benefits. Using a platform like Glow increases customer satisfaction, sustainable practices, and reduces costs. Most importantly, a last-mile delivery solution like Glow can help you stand out from the competition, while ensuring an excellent end-to-end delivery experience.
Interested in our last-mile delivery solution?
Reach out to learn how Glow’s transport management system can help you streamline logistics operations.
