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Last-Mile Delivery: How Route Optimization Benefits Businesses and Customers
When it comes to last-mile delivery, time is of the essence. With the increase in online shopping in Europe, customers expect their packages to arrive quickly. Businesses, on the other hand, want to minimize costs and maximize logistics efficiency. That’s where route optimization comes in, helping businesses streamline last-mile delivery operations and improve recipient experience.
1. What is route optimization?
Route optimization is the process of using advanced algorithms to calculate the most efficient delivery route for a fleet of vehicles. It can take into account various factors, including real-time traffic data, delivery time, and package size and weight, to optimize the delivery process. Glow incorporates all of these factors and more, offering auto-routing possibilities that are tailored to your business’s specific needs. By using a route optimization platform like Glow, businesses can improve service quality and plan deliveries efficiently and on time.
2. How can route optimization benefit retailers?
As the demand for same-day and next-day deliveries increases, businesses must optimize their logistics operations to minimize delays and ensure successful deliveries. One way to achieve this is through route optimization, a feature included in Glow’s planner and control module.
Retailers can streamline logistics operations by using route optimization. This can help them:
- Overcome possible delivery restrictions, such as road traffic or driver emergencies.
- Offer flexible delivery options that can adapt to changing recipient preferences.
- Scale up delivery capabilities quickly.
3. How can route optimization benefit logistics companies?
Logistics companies face many challenges when performing deliveries, but route optimization can help overcome these. For instance, couriers have a failure rate of between 10% and 15% on the first attempt at home delivery, which leads to additional costs. Moreover, the use of highly polluting vehicles by couriers poses a threat to the environment, which is a growing concern for most customers.
Therefore, logistics companies should turn to platforms like Glow to achieve the following benefits:
- Reduce fuel consumption by shortening distance driven
- Make more and faster deliveries in coordination with available drivers
- Improve delivery success rate by performing accurate and undamaged deliveries
- Improve customer satisfaction rate by reducing missed deliveries
- Gain total control and visibility over the entire delivery process
In conclusion, route optimization is an important tool for both businesses and customers in the last-mile logistics industry. By calculating the most efficient delivery route, couriers and retailers can save time, reduce costs, and improve service quality, while ensuring that customers’ expectations are met.
Interested in our last-mile delivery solution?
Reach out to learn how Glow’s transport management system can help you streamline logistics operations.
