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Blog

Dynamic Routing: Unlocking Efficiency in Parcel and Postal Organizations

The last-mile delivery stage, crucial for postal and parcel organizations, often faces different challenges. These include elevated operational costs, traffic congestion issues, demanding customer expectations, among others. To address these logistics hurdles, dynamic routing has emerged as a transformative solution for managing these deliveries.

In this blog article, we’ll be discussing the role of dynamic routing in enhancing logistics operations and how it overcomes some of the most common challenges in the last-mile delivery arena.

computer screen with a map that illustrates dynamic routing

1. What Is Dynamic Routing?

Dynamic routing is an approach used in modern logistics to determine the most efficient delivery routes. It stands in contrast to static routing, which uses predetermined routes that fail to consider daily fluctuations like parcel volume, traffic congestion, road incidents, weather conditions, or changing customer demands. Therefore, dynamic routing presents a more adaptable and responsive solution for logistics operators such as parcel and postal organizations.

This method leverages real-time data to optimize the delivery of goods, enabling logistics operations to rapidly respond to any situation that may affect the delivery schedule. In essence, it allows businesses to fine-tune their delivery systems to align seamlessly with their existing value chain, ensuring greater efficiency and responsiveness in their logistics operations.

kilometers, route map and packages as advantages of dynamic routing

2. What Are The Advantages of Glow’s Dynamic Routing?

  • Enhanced Productivity: One of the major challenges in last-mile delivery is maintaining high productivity levels. Dynamic routing has been shown to increase overall productivity significantly. For instance, with the implementation of semi-dynamic routing, our customers have witnessed a remarkable 20% increase in overall productivity.

  • Saving Time in Route Planning: Traditional route planning can be time-consuming and often inefficient. Dynamic routing, on the other hand, streamlines this process, leading to substantial time savings and allows for automation. By using this method, our customers have reported up to 90% time savings in route planning. This efficiency frees up valuable time that can be redirected to other critical operations.
  • Reducing Fleet Requirements: Another challenge is the optimal use of the vehicle fleet. Dynamic routing contributes to a more efficient allocation of deliveries, which can result in a significant reduction in the number of vehicles required for operations. There have been cases where up to 25% fewer cars were needed for deliveries, highlighting the impact of dynamic routing on cost savings and environmental sustainability.
  • Increase Customer Satisfaction: The last-mile delivery can significantly impact the customer’s experience due to delays or lack of real-time updates. However, dynamic routing has a positive impact on customer satisfaction. In fact, Glow’s implementation of this technology has led to a 30% increase in customer satisfaction due to more accurate and reliable delivery services. By communicating ETAs to recipients, postal and parcel organizations can manage customers’ expectations and ensure they are kept informed about the status of their deliveries at all times.
globe with routes and pins to illustrate dynamic routing

3. Why Should You Choose Dynamic Routing?

While Glow offers a range of routing options including route-by-route planning, plan-by-scan, postal code sorting, and service-specific segmentation, dynamic routing stands out in enhancing operational efficiency. This is because it considers a variety of factors such as: vehicle capacity, delivery time windows, and packages’ unique characteristics. As a result, this approach streamlines the route planning process and tailors delivery operations to meet specific customer needs.

The successful implementation of dynamic routing by Glow’s customers showcases its innovative role in last-mile delivery. It not only helps logistics operators minimize vehicle wear and tear and reduce labor costs, but also enables them to scale their delivery operations more effectively. In addition, it cuts down the time spent on manual route planning and boosts customer satisfaction through accurate ETA notifications.

All in all, by embracing dynamic routing, postal and parcel organizations can navigate the complexities of modern logistics, thus securing their position at the forefront of logistics innovation.

Interested in our last-mile delivery solution?

Reach out to us and learn how Glow’s last-mile solution can help you stand out from competitors and impress customers with a seamless delivery experience.

Contact us

Glow is a part of Posten Bring Group, a Nordic postal and logistics group that develops and delivers integrated solutions in postal services, communications and logistics.

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